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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

If I'm tweeting about a programme does that mean I am engaged with it?

As we see more and more people become multiple device users we are being forced to consider further what this means for consumer behaviour.
Using mobile devices is, no doubt increasing our online social behaviours and in the context of television watching we are...

Mobile Mania - A Case Study

Following on from our recent article in Marketing Week where we began to discuss the impact of mobile and increased uptake of digital on businesses, I thought I would share one of our case studies that really brings to life one of the key trends we have seen – the huge increase in methods and amount of communic...

Making the most of your retail showroom

As I am currently working with a retailer planning for a new promotion, I turned back to our recent shopping behaviour surveys for inspiration. They indicated early signs of what’s to come, only 4% are actually using mobiles to make purchases, but of those 28% made significant purchases, spending £50 -£250.
The main story (nearly 50% of smartphone user...

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