CEO of Intersperience
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 Consumer Reviews - Friend or Foe? |
The use of consumer reviews has almost doubled in the last 5 years. More consumers put trust in this information, the trust is three times stronger when compared to information posted by a company themselves. The power of consumer reviews seems unbeatable. Consumers want to be heard and they expect to be included in the shaping of your brand.
 Mobile Mania - A Case StudyBy Maria Twigge |
Following on from our recent article in Marketing Week where we began to discuss the impact of mobile and increased uptake of digital on businesses, I thought I would share one of our case studies that really brings to life one of the key trends we have seen – the huge increase in methods and amount of communic...
Adoption of New Services |
If there’s one thing we can be sure of, it is that change is constant and tomorrow will be different from today. This is especially the case with technology which is continually developing. Businesses are advancing their product offerings and services to maintain a competitive advantage and to meet the evolving needs of the market.