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Testing & Validation

DEVELOP: Evaluate concepts, test prototypes, beta test products and assess their successful launch...
Research Update > 22 September 2013
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Concept Design

Once a concept or range of concepts is developed, we use a blend of online collaborative and trade off techniques with face to face group sessions, testing the proposition features and the marketing messages. Combined, the results prioritise and refine the features and specifications for development.

Prototype Testing

We ensure that your new product and/or service meet your customersí requirements in reality. We deliver a detailed evaluation of your propositionís usability, attractiveness and any further changes set to improve market performance pre-launch.

Launch Evaluation

We support soft and full launches of propositions by creating structured feedback from customers. This often uses control groups or A/B version analysis; vital for making final refinements and ensuring maximum ROI.


  • Proposition development
  • Website testing
  • Product development
  • Service packages
  • Packaging design
  • Advertisement and creative testing


  • In-house interviews
  • Controlled testing
  • Focus groups
  • A/B testing
  • Diary studies
  • Online collaboration
  • Creative online smartboards
  • Forums
  • Blogs and ethnography
ITV player is one of ITVís most high-profile projects, which we needed to test on a mass scale in a demanding timeframe, and Intersperience provided a solution which enabled us to do that.
Head of Online & On Demand Planning & Research, ITV